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    Tuesday, June 14, 2011

    Indoctrination and the Mac App Store

    A couple days ago I bought my first Mac.  It is a 13" MBP, all aluminum and glass, light and airy and ridiculously sexy in its design.  It is hands down the nicest laptop I've ever worked on.  I get why folks love these things.

    Now, I've been using Apple products in the form of iPhones for several years, so this isn't my first Apple device, and there's one thing that I'm finding very compelling on this MBP that I didn't think I would:  the Mac App Store.  Every time I've needed some miscellaneous app, I've fired up the App Store first.  Why?

    I've been indoctrinated by my iPhone to always look there for my apps, and that paradigm is moving with me as I delve into this entirely different segment of Apple's products.  And, while I've heard many people disparage the Mac App Store, I'm willing to bet that it's going to be a lot more successful than folks are giving it credit for.

    There are a lot of people that are coming to Apple computers as their second or third Apple device.  Those initial devices will almost invariably be iOS devices, and on iOS you look to the App Store to find all the killer things you need.  There's now a link between Apple and App Store in people's heads, and that link will hold true as people dive into Apple computers.

    So beware, all you haters.  As the late adopters show up to the party, this Mac App Store thing might just take off.